Commercial Performance

Strategic Account Growth

Grow relationships, not only pipelines.

Create account strategies that connect stakeholder priorities, relationship strength and meaningful growth opportunities.

4.9740 learnersAdvanced
Professionals collaborating during a business learning experience
Next cohort2 Nov 2026
Duration7 weeks
Weekly effort2.5 hrs / week
ExperienceBlended cohort
Designed forAccount leaders

Move from insight to confident action.

This journey combines expert perspective, guided practice and live workplace application. By the end, you will be able to:

  • Map value across complex accounts
  • Build multi-threaded stakeholder relationships
  • Create a focused account-growth thesis

Four focused stages. One applied outcome.

Connect customer strategy, change and commercial opportunity.

Video lessons Practice workbook

Assess relationship strength, power and mutual value across an account.

Video lessons Practice workbook

Prioritise growth plays with a clear customer outcome thesis.

Video lessons Practice workbook

Present and stress-test your account strategy with faculty.

Video lessons Practice workbook

Built around the moments you need the skill.

Expert studios

Live faculty sessions turn concepts into role-level judgement.

Peer practice

Small cohorts bring perspective, challenge and accountability.

Applied project

Use the method on a current business challenge before you finish.

Evidence of growth

Track confidence, practice and workplace application over time.

VS

Vikram Shah

Enterprise Sales Faculty

Practitioner-led teaching, grounded in current business reality and designed for immediate application.